Five Superstars in Sustainability – Month in Review
In case you’re new to Bintel or missed one, I hope you’ll find the time to go back and read these interviews. Kristyn Noeth of Verde Impact got us started back in April with policy and boardroom perspective on ESG. We followed up with interviews from two veterans of the design world, Mateo Neri of ArtCenter College of Design and Patricia Roller of Vidlet. For an international perspective and a passionate call for action, we talked with Guillaume Richard des Vesvrotte of WDNR in France and Elin Bergman of Cradlenet in Sweden. Don’t hesitate to reach out to us and we’ll put you in touch with them. Enjoy.
“WHAT YOU SEE NOW IS MANY SMALLER COMPANIES FROM INCEPTION, FOCUSING ON THIS SPACE ENTIRELY IN THEIR PRODUCT DESIGN: HOW DO WE MAKE A BETTER SNEAKER, AND HOW DO WE LEAVE THE PLANET IN AS GOOD, OR BETTER SHAPE THAN BEFORE WE MADE THAT SNEAKER?”
"NIKE WAS THE FIRST COMPANY THAT ENGAGED IN SUSTAINABILITY."
Mateo's previous work includes co-founding a company that manufactured rPET fabrics from recycled plastic bottles and domestic manufacturing. During the COVID-19 pandemic, he developed an emergency LA supply chain for gown manufacturing for hospitals and governments, utilizing upcycled SMS from manufacturers. Mateo was an original co-founder of URB-E, a zero-emission delivery system for cities that replaces trucks. URB-E has some of the world's largest retailers and e-commerce companies as its clients. For more…
“IMPROVE YOUR MENTAL HEALTH, USE LESS RESOURCES, IT'S BETTER FOR YOU PERSONALLY AND IT'S BETTER FOR THE PLANET."
Before Vidlet, Patricia was the Co-CEO of Frog Design, now part of Capgemini Invent, where she was instrumental in nourishing a creative culture while driving business metrics for the company and its clients before orchestrating the sale of the company in 2006. She started her design career at Apple working with Steve Jobs. For more…
“IT'S REALLY BECAUSE NOBODY WAS ACTUALLY REALIZING THAT IF YOU WANT TO BE CARBON NEUTRAL BY 2050, YOU NEED TO START RUNNING TOMORROW MORNING."
Before that, Guillaume had a successful career in advertising, working with renowned global brands such as American Express, Microsoft and General Motors, during his tenure at Publicis and McCann Erickson. His passion for sustainability and positive change led him to co-create Patte Blanche, the first French communication agency pioneering sustainability, social innovation and branding for global companies, B-Corp certified “Best For The World”. Guillaume also led the charge at Pixelis, a branding agency and a global game-changers community, B-Corp certified “Best For The World”, and launched Sustainable Brands Paris, the major event in Europe on Sustainability, Marketing and Innovation. For more…
“IT'S ALL INTERCONNECTED, THE PLANET IS NATURALLY CIRCULAR. THERE IS NO WASTE IN NATURE. WE’RE THE THING THAT'S WEIRD. WE DEVELOPED THIS LINEAR ECONOMY, WHICH IS NOT NATURAL AT ALL.”
Next Up
Subscribe to our blog or follow us on Linkedin for more interviews with thought leaders. We have one coming up on AI, two on agriculture before some perspective from the big tech vendors on the state of the sustainability market. If you have someone you think would be a great interview for us, please let us know.