Five Superstars in Sustainability – Month in Review

In case you’re new to Bintel or missed one, I hope you’ll find the time to go back and read these interviews. Kristyn Noeth of Verde Impact got us started back in April with policy and boardroom perspective on ESG. We followed up with interviews from two veterans of the design world, Mateo Neri of ArtCenter College of Design and Patricia Roller of Vidlet. For an international perspective and a passionate call for action, we talked with Guillaume Richard des Vesvrotte of WDNR in France and Elin Bergman of Cradlenet in Sweden. Don’t hesitate to reach out to us and we’ll put you in touch with them. Enjoy.

 

“WHAT YOU SEE NOW IS MANY SMALLER COMPANIES FROM INCEPTION, FOCUSING ON THIS SPACE ENTIRELY IN THEIR PRODUCT DESIGN: HOW DO WE MAKE A BETTER SNEAKER, AND HOW DO WE LEAVE THE PLANET IN AS GOOD, OR BETTER SHAPE THAN BEFORE WE MADE THAT SNEAKER?”

 

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April 10, 2023
 
Kristyn Noeth is a highly accomplished and respected leader in the climate, sustainability, and ESG (Environmental Social Governance) fields, with more than 25 years of experience in leadership positions in global corporations, charitable organizations, and the White House. In her current role as the President of Verde Impact LLC, she provides consulting and advisory services in ESG and sustainability to organizations and companies of all sizes. Additionally, she serves as an ESG and sustainability advisor for Ted Danson's popular television show and is an avid public speaker, providing insights and valuable perspectives on various topics such as board diversity, climate change, and the clean energy transition. Aside from her professional career, Kristyn also actively engages in pro bono work and various causes, including advancing women in leadership at  Chief, Ellevate and the Female Founder Collective, and capacity building and good governance for charitable organizations. For more…..

 

"NIKE WAS THE FIRST COMPANY THAT ENGAGED IN SUSTAINABILITY."

 

April 27, 2023
 
Mateo Neri is an accomplished innovator, designer and entrepreneur with over two decades of experience working with some of the world's largest brands. As an advisor for Sneaker Impact, Mateo is committed to promoting shoe and textile recycling worldwide. He is also an advisor for SHO.AI enterprise software, an intelligence platform revolutionizing branding, marketing and operations, with over 600 advanced ai features. The platform delivers personalized customer experiences while helping businesses achieve higher revenue growth and reducing operational costs and time.

Mateo's previous work includes co-founding a company that manufactured rPET fabrics from recycled plastic bottles and domestic manufacturing. During the COVID-19 pandemic, he developed an emergency LA supply chain for gown manufacturing for hospitals and governments, utilizing upcycled SMS from manufacturers. Mateo was an original co-founder of URB-E, a zero-emission delivery system for cities that replaces trucks. URB-E has some of the world's largest retailers and e-commerce companies as its clients. For more…

 

“IMPROVE YOUR MENTAL HEALTH, USE LESS RESOURCES, IT'S BETTER FOR YOU PERSONALLY AND IT'S BETTER FOR THE PLANET."

 

May 4, 2023
 
Patricia is the CEO of Vidlet and Co-Founder of Frog Design. Vidlet is a company in the research-technology space that combines design research capabilities with video technology for high impact across industries and continents.

Before Vidlet, Patricia was the Co-CEO of Frog Design, now part of Capgemini Invent, where she was instrumental in nourishing a creative culture while driving business metrics for the company and its clients before orchestrating the sale of the company in 2006.  She started her design career at Apple working with Steve Jobs. For more…

 

“IT'S REALLY BECAUSE NOBODY WAS ACTUALLY REALIZING THAT IF YOU WANT TO BE CARBON NEUTRAL BY 2050, YOU NEED TO START RUNNING TOMORROW MORNING."

 

June 1, 2023
 
Passionate game changer and team leader, entrepreneur, advisor and executive director, Guillaume co-founded We Don’t Need Roads, a global business initiative dedicated to reducing businesses’ negative impacts, reinventing business models, and scaling positive impact at their core. 

Before that, Guillaume had a successful career in advertising, working with renowned global brands such as American Express, Microsoft and General Motors, during his tenure at Publicis and McCann Erickson. His passion for sustainability and positive change led him to co-create Patte Blanche, the first French communication agency pioneering sustainability, social innovation and branding for global companies, B-Corp certified “Best For The World”. Guillaume also led the charge at Pixelis, a branding agency and a global game-changers community, B-Corp certified “Best For The World”, and launched Sustainable Brands Paris, the major event in Europe on Sustainability, Marketing and Innovation. For more…

 

“IT'S ALL INTERCONNECTED, THE PLANET IS NATURALLY CIRCULAR. THERE IS NO WASTE IN NATURE. WE’RE THE THING THAT'S WEIRD. WE DEVELOPED THIS LINEAR ECONOMY, WHICH IS NOT NATURAL AT ALL.”

 

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June 7, 2023
 
Elin Bergman is known for being the Circular Economy Queen of Sweden. She is one of the co-founders of the Nordic Circular Hotspot, and currently serves as the COO and spokesperson of the Swedish circular economy network Cradlenet. For many years she worked as WWF Sweden’s circular economy expert, where she developed the international circular economy network Baltic Stewardship Initiative, to enable the recirculation of nutrients in the Baltic Sea region in the agri-food sector. She has previous experience as Marketing and Communications Manager at the sustainability consultancies Tricorona and Respect in Stockholm. For more …

Next Up

Subscribe to our blog or follow us on Linkedin for more interviews with thought leaders. We have one coming up on AI, two on agriculture before some perspective from the big tech vendors on the state of the sustainability market. If you have someone you think would be a great interview for us, please let us know. 

Topics: ai, Embrace Community, Do The Right Thing, circular economy, sustainability, Design, Earth Friendly, Diversity & Inclusion, data intelligence, recyclable, traceability, materials, ESG, Design Strategy, Design Innovation, Data Analytics, Data Driven Styling, Digital Sustainability, Thought Leadership, AI Powered Insight, Strategy, Regenerative Agriculture

Tom Marsh

Written by Tom Marsh

Tom has served as CEO of Bintel since cofounding the company in 2019. Before that he was COO of ai-one inc. where led the projects for NASA Marshall, SwissRe, Boeing and FedEx. For the past 15 years he has specialized in artificial intelligence applications for enterprise and government with a critical integration of Subject Matter Experts, AI, data, and visualizations. For FedEx this included topic classification and visualization of customer experience data collected weekly from survey data on FedEx.com. A project with an Army military intelligence group involved the development of a sophisticated intelligence platform that included GEOINT and provided situational awareness for an allied military. His current mission is to bring that caliber of solutions to counties in the West.