Posts like “Facebook’s Q4: Conference Call Tone Matters More Than Results” in the financial press suggest that earnings call tone is important. And, invariably, the tone of the call does come up during the post call commentary and analysis. Were executives overly positive in their comments? Did they mean what they said? Did analysts’ questions tend be more negative? Were executives overly cautious in the words they used? Did they express a higher level of uncertainty?
Is tone really that important? And if so, can it be measured and scaled?
Read More